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Senior Director of Marketing & Branding

Guru Studio

Posted Jul 12 - Toronto

Are you a creative, visionary who loves to build unique brands which can have a real impact on the growth of a company? Are you someone who wants their work and vision to be seen and felt around the world? Then this is the opportunity for you! We are Guru Studio, an industry leader in animated storytelling, and we are looking for an experienced marketer to serve as our company’s expert in creating brand and marketing plans for our content. If you are passionate about bringing our characters, personalities and worlds to life, then read on...

What we need: Senior Director of Marketing & Branding.

Will report to: President & Executive Creative Director and EVP, Content & Strategy.

Do any of these speak to you….

• You have an entrepreneurial mindset that you can't ignore. Working for organizations where you haven’t been able to put in place progressive business goals and objectives has limited your ability to demonstrate the talent and qualities you have accumulated over the years, and is making you look for new opportunities?
• Your ideas and brainstorming sessions inspire and motivate your team to be the best they can be.
• You have a vision to build brands that are fresh and innovative, and you can define opportunities that reflect the unique personality of each project.
• You demonstrate leadership in comprehensive strategic marketing, communications and media relations.
• You have a minimum of 10 years experience in a marketing role, ideally in the animation / entertainment space, or related field.
• You have managed budgets and demonstrated a disciplined approach to analyzing, presenting, and taking ownership of results and return on investment.
• You have a high awareness of consumer trends and behavior, and can encompass the ability to translate these into meaningful product concepts.
• You are a strategic thinker, quick on your feet and passionate about resolving issues requiring a roll up your sleeves attitude, resulting in original solutions.

Responsibilities:

• Lead and define the vision for all initiatives within the Marketing and Branding Department.
• Integrate Internal and External brand strategies and initiatives into a cohesive annual marketing & branding plan/calendar.
• Supervise and align marketing + branding to achieve company goals.
• Drive the Merchandise and Licensing strategy across all original IP, including marketing analysis, vetting of vendor applications, administration of vendor agreements and business reporting.
• Map out the market needs for the different brands in collaboration with President, EVP, Content and your team.
• Lead PR initiatives and drive strategies that elevate brand visibility.
• Mentor and develop team members for increasing levels of responsibility and career aspirations.
• Set and establish budgets for all related Marketing & Branding initiatives.
• Travel to market and trade shows to gain optimal market understanding and discover opportunities.

Why Guru?

• We are a vibrant, state-of-the-art, loft studio in the heart of downtown Toronto, easily accessible by TTC.
• As a company, we believe that creativity and quality are paramount, and we select projects that inspire and allow us to grow creatively. Our President & Creative Director - Frank Falcone, is an accomplished artist, and his vision truly guides our work.
• We offer a strong social culture. Dodge-ball, Summer Soirιe, Toons @ Noon, Bring your Kid to Work Day, Lunch n' Learns and Master-classes are just a few of our traditions. Join our team and help us build new ones!
• With new projects and opportunities on the rise, Guru encourages only the ambitious leaders to apply.
• Building fun is part of our brand, it's time to be apart of an environment that nurtures your creativity, forward thinking vision, and an innate entrepreneurial spirit!

To Apply:

Please email cover letters and resumes to hireme@gurustudio.com with Senior Director of Marketing & Branding in the subject line.

Guru Studio would like to thank all applicants for your interest, however only those who qualify for an interview will be contacted.

Please advise us if you require accommodation at any stage of the recruitment process. Guru Studio is an equal opportunity employer.
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